Ultimate Google Ads Masterclass

Categories: Digital Marketing, Google
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About Course

In this in depth course of Google Ads, I will take your step by step from all the processes that are involved in creating a successful Google Ads Campaign.

Starting from the beginner level including the overview of Google Ads, it Structure and Audience Targeting to Advance level conversions tracking, tools involved and ads optimization.

What Will You Learn?

  • Overview of Google Ads.
  • Understanding customer intent.
  • Understanding Ads structure.
  • How ads auction work.
  • Define your goals.
  • Define your customers.
  • Craft the buyer journey.
  • Exploring Ads Dashboard.
  • Exploring Campaigns.
  • Exploring Ad Groups – SKAGS & STAGS.
  • Exploring Ads & Keywords.
  • How keywords work.
  • Brainstorm ideas.
  • Tools to help.
  • Keyword planner.
  • Selecting audience.
  • Customer LTV.
  • Deciding bidding strategy.
  • Ads extensions.
  • Write a great ad.
  • Responsive search ad.
  • Conversions tracking.
  • Google analytics.
  • Google tag manager.
  • Testing strategies.

Course Content

PPC Advertising

  • PPC Advertising & Its Structure
    05:03
  • Google Ads Auction
    09:13
  • Goals & Customer Journey
    05:41

Campaigns, Adgroups & Ads

Ads Dashboard

Keywords

Conversions Tracking

Testing & Conslusion