In this in depth course of Facebook Ads, I will take your step by step from all the processes that are involved in creating a successful Facebook Ads Campaign.
Starting from the beginner level including the overview of Facebook Business Manager, Ads Structure and Audience Targeting to Advance level conversions tracking and optimization.
What Will You Learn?
- Overview of Facebook Ads
- Understanding customer intent
- Understanding Ads Structure.
- Define your customers.
- Craft the buyer journey.
- Facebook Business Manager.
- Creating Campaigns.
- Creating Adsets.
- Creating Ads.
- Audience Targeting.
- Custom Audiences.
- Lookalike Audiences.
- Re targeting.
- Audiences Exclusion.
- Conversions Tracking.
- Facebook Pixel.
- Standard & Custom Events
- Testing & Optimization.
Facebook Advertising & its Structure08:37
Before Getting Started & Customer Journey08:50
Facebook Ads Auction04:42
Facebook Business Manager
Facebook Business Manager Overview21:39
Campaigns, Adsets & Ads
Creating 1st Facebook Campaign09:53
Dynamic Ads & Audience Targetting15:54
Audience Targetting 2 & Creating Ads15:02
Advanced Audience Targeting16:33
Conversions Tracking 210:42
Custom Conversions Overview01:33
Optimization & Conclusion
Testing & Optimization01:13
A B Testing Overview & Conclusion08:26